Grand Chute, Wisconsin
Time Warner Cable Field was originally constructed in 1995 during an era of Minor League ballparks that were primarily geared toward compliance with minimum National Association standards. Although this strategy provided a safe and comfortable destination for enjoying America's favorite pastime, shifts in the traditional business model over the past 17 years has presented quite a few challenges for most teams operating in facilities built prior to late 1990's. A few of these key challenges include:
- Shortage of concession points of sale
- Lack of appropriate toilet fixture ratios
- Lack of diversity in seating inventory
- Inability to operate year-round
- Inadequate storage capacity
Pendulum was commissioned by the Grand Chute Sports Authority to not only solve the aforementioned challenged but more importantly to look ahead to the future of baseball operations and establish where the market is going rather than simply where it is right now.